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Supercheap Auto the graffiti vandals friend
The Bathurst 1000 V8 car race is the NO 1 motor race in Australia.
Channel 7 did a magnificent job to bring the drama into my lounge room.
The necessary advertising was pitched at mainly the male market.
On a large track side SUPERCHEAP AUTO billboard (the main sponsor of the race) states that it has over 200,000 items in it's Australian stores.
Why out of 200,000 products, and from page 19 of it's 20 page "specials" catalogue did they have to feature the special on aerosol spray paint cans at
"4 CANS FOR $10."
Graffiti is costing untold millions and to advertise this product to an audience of mostly young males, obviously legal BUT..is it the right thing to do????
How many thousands of dollars damage can be done with $10 worth of spray paint?
I know it's a legal product and you have to be over 18 to buy it.
You can't buy alcohol either unless you're eighteen and have a look at whose off their face on the streets at night.
